Assessing the on-farm benefits of planting pollinator forage can be difficult to pin down. But an overall increase in profitability can be achieved by moving marginal acres to pollinator habitat. Land taken out of production reduces overall yield, but this is offset by reduced input costs and soil and water quality benefits, among others. Federal conservation programs such as CRP and EQIP can also greatly off-set planting and management costs. This webinar, co-hosted by the Monarch Joint Venture and Farmers for Monarchs, walks through issues monarch butterflies are facing, what can be done about it at the farm-level, and the benefits to the land and land owner including increased profitability.